Creativity is the quality that you bring to the activity that you are doing. It is an attitude, an inner approach - how you look at things… Whatsoever you do, if you do it joyfully, if you do it lovingly, if your act of doing is not purely economical, then it is creativity.
To be creative means to be in love with life. You can be creative only if you love life enough that you want to enhance its beauty, you want to bring a little more music to it, a little more poetry to it, a little more dance to it.
All innovations are by the right-brained, crazy people...
V.P.Raj, our Founder Director, is a Photo Journalist by profession and crazy enough to go to any length to satisfy his passion. He is a versatile reader and has great zeal to explore nature & diverse culture and takes pleasure in travel photography.
His great strength is the compassion he has towards fellow human beings and the guts to speak out the truth bluntly. The various social issues which he came across in his profession brought out a total change, to the extent of quitting his childhood passion of becoming a cinematographer and launching a holistic Organic Farming Project that addresses the problems of farming community providing sustainable solutions, supported by his like-minded friends.